

LEIDAI is more than just a brand; it is the culmination of two decades of dedication, craftsmanship, and a deep passion for fashion. Our journey began 20 years ago in a small workshop focused on creating high-end women’s fashion. With time, our expertise expanded, and so did our vision. We ventured into the world of fashion scarves, hats, and mid-to-high-end silver jewelry, blending our rich experience with a commitment to quality and innovation.
In 2019, driven by a desire to connect more deeply with our customers and to bring our unique designs to a global audience, we launched our independent website and introduced LEIDAI to the world. Our brand is built on the principles that have guided us from the beginning: exceptional craftsmanship, timeless style, and a personal touch that resonates with every piece we create.
At LEIDAI, we believe that fashion is more than just what you wear—it’s a reflection of who you are. Our products are designed to be an extension of your personality, crafted with the same care and attention to detail that we have always prided ourselves on. Each scarf, hat, and piece of jewelry is a testament to our journey, reflecting the years of experience and the hands of skilled artisans who bring our visions to life.
What sets LEIDAI apart is our unwavering commitment to quality. From sourcing the finest materials to ensuring every stitch and detail is perfect, we approach each creation with a level of care that can only come from decades of expertise. Our artisans, many of whom have been with us since the early days, share in our vision, infusing their craftsmanship with the soul of LEIDAI.
As we continue to grow and reach new markets across Europe and America, we remain rooted in the values that have always defined us. Sustainability is at the heart of what we do, and we are dedicated to using eco-friendly materials and ethical production practices. We believe in creating fashion that not only looks good but also does good, for both our customers and the world around us.
LEIDAI is a brand that tells a story—a story of passion, perseverance, and the pursuit of excellence. It is a story that you are now a part of. When you choose LEIDAI, you are choosing more than just an accessory; you are embracing a legacy of quality, craftsmanship, and a deep connection to the art of fashion.
Thank you for being a part of our journey. Together, we will continue to craft not just beautiful products but also memories, stories, and a shared appreciation for the finer things in life. Welcome to the LEIDAI family.













